DSPlus - Platform Mobile Marketing

What is DS Plus ?

Mobile marketing becomes a more important part of advertising with every passing year: Native mobile marketing platforms that attract and retain clients are being developed at a tremendous rate, and new social and information technologies are constantly being developed. DS PLUS has existed for little more than a year and has already become a strong player in the mobile marketing and lead generation industry. The DS Plus platform is built to entice people to make purchases and take advantage of services offered by sellers who are ready to show loyalty to their customers.

We refer to the merchants on the DS PLUS system as “partners.” As of the current moment, we have 1,496 partners and our system is in operation at 8,027 locations throughout Russia and in parts of Europe. These numbers are growing by the day (fig. 1: DS PLUS partner locations). Our partners include both regional companies (such as the “Absolut” supermarket chain) and major multinational retailers (such as X5 Retail Group, McDonald’s, and KFC).

Users conduct transactions with our partners on a daily basis. Each day, the userbase increases by an average of 250 people. When clients make purchases from DS PLUS partners using the platform, they receive discounts, as well as unique bonus points that can be exchanged for various gadgets, or for other goods and services. Very soon these bonus points will become a supported cryptocurrency, and our partners and users will be brought together in a common infrastructure.

Mission DS Plus

We are creating an independent tool facilitating the distribution of crypto-cashback, for use by our partners.

Our goal is to encourage the maximum possible number of users and partners to use cryptocurrencies and the blockchain. This will be achieved through the instant payment of our cryptocurrency as cashback on purchases from our partners. To achieve our goal, it is not enough just to pay out the cryptocurrency, therefore we are also developing additional services based on the Ethereum blockchain, which will support the exchange and sale of our cryptocurrency. Together, these services will form an infrastructure that can be used to develop the sector as a whole.

We plan to use 50% of the funds raised from the initial distribution of PlusCoin to support marketing, which in its turn will ensure a steady growth in the number of partners and users together with a smooth but consistent growth in the value of - and demand for - PlusCoin. Popularizing PlusCoin will also mean increasing the number of partners that accept it as a means of payment for their goods and services.

The immediate tasks to which the DS PLUS team is setting itself include attracting as many users as possible to the cryptocurrency, expanding the list of regions where PlusCoin is used, and, within each region, extending the list of partners who accept PlusCoin as payment for goods and services.

How App Works for Users ?

ICO

This project calls for crowdfunding investment in the First PlusCoin Token, which is based on the Ethereum blockchain platform.

The first stage of the project is the presale of First PlusCoin tokens, which will take place between August 4 and August 15: during this period 100,000 tokens will be distributed at a price of $5 each.

The First PlusCoin token ICO, accepting payment in Bitcoin, LiteCoin, Ethereum, DASH, etc. (‘Fundraising (ICO)’), will take place between September 10th and November 10th, 2017.

1 The First PlusCoin Token is a package containing 3300 PlusCoin (the final token).

In the first phase (20 days, or 3,000,000 Tokens + 400,000 bounty) of the ICO, First PlusCoin Tokens will be sold at a price of $10 per token.
In the second phase (20 days, or 3,000,000 tokens + 300,000 bounty) of the ICO, First PlusCoin Tokens will be sold at a price of $11.50 per token.
In the third phase (the last 22 days, or 3,000,000 tokens + 300,000 bounty) of the ICO, First PlusCoin tokens will be sold at a price of $13 per token.

The number of First PlusCoin tokens to be released during the ICO is limited to 9,000,000 tokens + 1,000,000 bounty.

The bounty, totaling 1,000,000 First PlusCoin Tokens, will be distributed as follows :

Upon the purchase of First PlusCoin Tokens at the ICO, we shall give tokens as gifts :

100-299 First PlusCoin Tokens: + 2% of the sum acquired;
300-499 First PlusCoin Tokens: + 4% of the sum acquired;
500-699 First PlusCoin Tokens: + 6% of the sum acquired;
700-999 First PlusCoin Tokens: + 8% of the sum acquired;
1000+ First PlusCoin Tokens: + 10% of the sum acquired;

To reward the word of popularizers of our project, we shall form a fund of 100,000+ First PlusCoin tokens (the amount is approximate: this is the lowest possible figure, but the final amount will depend on the quantity of First PlusCoin tokens acquired during the ICO).

First PlusCoin tokens will not be generated in the future, and all tokens unsold during

the ICO will be destroyed. Besides the 10,000,000 tokens to be released during the ICO, DS PLUS will also distribute 9,000,000 First PlusCoin tokens (29,700,000,000 PlusCoin) into infrastructure circulation. 6,000,000 First PlusCoin tokens will form a reserve fund that will also be released into the infrastructure on an emergency basis if there is ever an insufficient quantity in circulation.

DS Plus does not use services of escrow during the ICO because it offers an already well-functioning product to the audience which you can use immediately after getting your PlusCoin.

Allocation of Funds

Distribution of the remaining Tokens :

Project Team

69 people work for the project, the majority of them are ordinary employees and are engaged in scaling the project; they are responsible for interactions with partners. The main strategic tasks of the project are divided among seven participants. All staff members engaged in management and responsible for the key components of the project are young managers with a vast array of competencies and substantial experience in a diverse range of fields. The chief advisor to the project is the founder and CEO of the Chronobank project, Mr Sergei Sergienko.

Roadmap